Expert Commentator: Fastow Sentencing/Ethics Issues

Summary: As sentencing (set for September 26) nears for Enron exec Andrew Fastow, award-winning business ethics author Shel Horowitz is available for comment on the Enron trials and other business ethics issues

Suggested Questions to Ask Shel (or choose your own):

What do the guilty verdicts of Lay and Skilling, and the guilty plea of Fastow, mean for American business? For business worldwide?
What's the business secret that Arthur Andersen, the company founder, understood--but that the Arthur Andersen accountants who conspired with Enron were clueless about?
You say 'nice guys don't finish last!' How can a 'nice guy' attitude generate business success?
How did the Tylenol poisoning scare actually help its manufacturer, Johnson & Johnson?
Does an ethical attitude matter more in a big company or a small company?

Credentials:

Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)

Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org

Regular columnist for Business Ethics Magazine (2005-06)

Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations

Blogger on ethics issues since 2004

Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)

Frequent interviewee in major print and electronic media (see http://www.principledprofit.com/press-room.html#media for detailed list)

Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron's senior officials blew apart two companies and had a definite human cost. Guilty verdicts and pleas give hope that the business system s redeemable, but it has a long way to go.

Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.

Contact:
Shel Horowitz
Office (and best message number): 413-586-2388
Home: 413-584-3490
Email: mailto:shel@PrincipledProfit.com?subject=EthicsInterviewRequest
Web: http://www.principledprofit.com (book)
http://www.business-ethics-pledge.org (Ethics Pledge)

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